WELCOME NEW COLLEAGUES!
LEGEND OF SHANGRI-LA
The name Shangri-La was inspired by James Hilton’s legendary novel
“Lost Horizon”. A tranquil haven in the mountains of Tibet, Shangri-La casts
a spell on all who reside there.
Today, Shangri-La stands as a synonym for paradise.
And even though mythical in origin, the name perfectly
encapsulatesnthe genuine serenity and service for which
Shangri-La Hotels and Resorts have come to
be recognised.
COMPANY MILESTONES
OUR FAMILY BRANDS
ATTRIBUTES
Harmonious
Tranquil
Authentic
Luxurious
BRAND EXPERIENCE
CITY HOTELS:
A luxurious retreat for the busy traveller
RESORTS:
Renew, relax and discover
SERVICE
Formal yet personalised
PARALLEL BRANDS
Singapore Airlines
Mercedes Benz
ATTRIBUTES
Efficient
Simple
Versatile
Unceremonious
BRAND EXPERIENCE
Efficiency and functionality for the value-conscious traveller
SERVICE
Casual yet functional
PARALLEL BRANDS
DragonAir
Volkswagen
ATTRIBUTES
Individualistic
Inspirational
Vibrant
Adaptable
BRAND EXPERIENCE
A vibrant yet relaxed lifestyle
SERVICE
Informal yet proactive
PARALLEL BRANDS
Virgin Atlantic
BMW
BRAND EXPERIENCE
Simple pleasure
Easy Efficiency
Injenious Idea
That Jen feeling
A sense of
adventure
SERVICE
Fuss free, quality comfort & value with a twist
PARALLEL BRANDS
CSmart
WHO WE ARE
Bonifacio Global City is the epitome of modernity – the next business capital.
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SLFM FAST FACTS
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Fun Facts of BGC
MCKINLEY
CENTER
EDUCATION
Shangri-La at the Fort, Manila, is a luxury mixed-use complex with a vibrant, lifestyle concept that includes a hotel with extensive banqueting facilities, residences, bespoke private homes, an indoor sports club, and a retail podium. It is the destination of choice for business and leisure travelers to the Bonifacio Global City for its style of service that is youthful, spontaneous, and friendly.
POSITIONING STATEMENT
SLFM VIBE
Integrating the traditional soul of Shangri-La and the vibrant, young personality of the Fort, SLFM has put together a set of words that describes the energy and spirit of the property.
We call them “Our Vibe.”
These buzzwords reflect on the SLFM colleague, and the personality of the complex as a whole.